I received a question from Carol from Ballantyne Home Staging about how to place ads at the top of Google’s results. Here are some tips for making your AdWords ads on Google stand out.

  1. Make sure your advertisement is Relevant to the keywords you are buying. (e.g. if you ad says you are doing home staging but you are buying a keyword like “home sales” you will rank lower as it is less relevant. In some cases Google won’t even let you buy clicks when your ad quality score is too low (e.g. you try to buy ads for X-Men or Pizza)
  2. Increasing your Cost Per Click and Daily budget. The more you spend the higher you will rank. That’s kind of an easy one, but luckily you can place high with the first tip so you don’t have to just spend money to be first.
  3. Being first is not always best. You might end up getting a lot of clicks from users that are just browsing and don’t have much intent to buy your product or service. Sometimes letting someone else spend a premium to be first is a better strategy.
  4. Don’t link to your home page. Unless your home page is a rock solid conversion page then make a special page for your ad. If you are running several ads then make pages that are specific to that ad. Make sure the ad landing page is clear, concise and contains an easy way for your prospective customer to contact you or immediately purchase your product or service.
  5. Track your pages. If you don’t have data about your site visitors you are walking around blind. Use Google Analytics.

There are a lot more tips available, but I think those are the most important basic fundamentals to ranking well in AdWords.

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