Twitter Ads

If you have a lot of followers on Twitter, you might be tempted to use a service like Magpie to monetize your tweets. If the ad is useful its good content. However, if its not the user will consider it spam and they might stop following you. Magpie to me seems just like when people started putting in Google and other text ads into their blog or podcast RSS feeds. It was really annoying and led me to unsubscribe to those feeds.

IMO Twitter and other social media sites like Facebook should be used to promote your main site rather than be a monetization engine themselves. Perhaps there are some folks out there that only use FB or Twitter and don’t have a web site and these kinds of solutions might be useful to them.

Local Twitter Users

Ever wonder if someone was tweeting near you? Use Twitter’s advanced search or construct a search like: near:Charlotte within:25mi and they show up!

I ran across a post about Adgregate on The Business Insider. Adgregate Markets turns regular banner ads into mini store widgets. Here’s are a couple examples:

This seems like a really good way to monetize your site if you have related content. Its similar to Amazon’s Affiliate Program, but the whole transaction occurs in the ad.

Traditional banner advertising is built on the hope of converting eyeballs into clicks that require consumers to transact on merchant sites. Turning clicks into purchases has been a never-ending challenge for merchants and publishers alike. Merchants need clicks to drive purchases, publishers need to retain visitors and page views to attract marketers, and consumers’ online experiences are disrupted. Everyone loses.

I was checking out a site (Lakeland Vacation Gear) for a friend that sells bike racks and car carriers. While the site was pretty well optimized for search engines I did found some issues and some items to tweak.

• Validate the code. I use a W3 tool here: http://validator.w3.org It found 16 Errors, 20 warnings.
• Meta Description is too long; Your meta description should be no more than 150 characters, your current meta description is 175 characters.
• High Number Of Meta Keywords: The web page has 16 keywords in its metadata. About 10 is generally suggested.
• Bike Racks seems to be the most frequent KW on google trends for the items sold. I would move that first in the text: “Specializing in Truck Tents, SUV Tents, Car Top Carriers and Bike Racks”
• Same for the meta tags (bike racks was the #1 keyword in Google Trends of all their meta tag keywords)
• Add A blog to the site and post to the blog at least weekly with content rich posts. SImilar to the guides that are there.
• Use site tracking software to see where people are clicking, how long they are staying on pages and what paths they are taking on the site. (e.g. Google Analytics, StatCounter)
• Perhaps there is someway to get listed manufacturer sites like Thule’s dealer locator. It doesn’t look like Thule pays too close attention to that page (broken images) so they probably won’t make it difficult to get placed and while it might not add much traffic it could increase page rank.

If you need an Event Web Site to promote your event or event service (DJs, Personal Trainers) on the Internet please contact me using the form below and I will call you right back (or email if that is your preference).

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