This weekend while looking for a few things I needed around the house I noticed some SEO holes in some major websites:

1. Williams-Sonoma: While searching for a Bread Maker I noticed that they didn’t have a dynamic title for their search results and also they seemed to have a bug in their meta tags.Their title for my search of “bread maker” was “Williams-Sonoma | Search” which is not that great. I’d expect the inclusion of my search term. Maybe “Bread Maker | Williams-Sonoma | Search” as well the page contained no meta name tags or descriptions.
2. Lowe’s Home Improvement: Many Search Results have no information nor meta tags. This hurts SEO rankings as well as user experience. For example search for simple things like hammers (compare to Home Depot’s title of “Hammer, Mallets, & Sledges – Hand Tools – Tools & Hardware at The Home Depot”) or grills and there’s no title tag or meta tags

Sites like Lowes and Williams-Sonoma sell hundreds and thousands of products. Ignoring simple SEO practices most likely hurts them in the rankings. According to most SEO experts the title tag has is generally the most important on-page SEO feature for the past several years and placing the a search query term or phrase in the title tag is extremely important.

Update: 12/15/09 – I double checked both these sites and neither one has taken advantage of optimizing their titles to increase their SEO values. I had contacted them both back in June as well. I guess they don’t like free traffic.

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