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	<title>Rhino Web Services &#187; Bing</title>
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		<title>Effective PPC Campaigns Check List</title>
		<link>http://www.rhinowebservices.com/index.php/2010/01/26/effective-ppc-campaigns-check-list/</link>
		<comments>http://www.rhinowebservices.com/index.php/2010/01/26/effective-ppc-campaigns-check-list/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 03:13:24 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Website Advertising]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[Pay Per Click Campaigns
Pay Per Click advertisers only pay when an advertisement they placed on a Search Engine, Web Site or Blog is clicked to access the advertised content. From a cost perspective doesn&#8217;t matter how many impressions you receive since you only pay for clicks.
A PPC campaign is effective when properly managed. There are [...]]]></description>
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